The signs of aging can be visible on your skin, hair and nails but did you know that our odor also reveals our age?

Well, I didn’t until I read this recent press release from a European Cosmetic site. Not only do I have to worry about preventing wrinkles, but now I have to worry about releasing “old” odor? That’s not cute..

Apparenty… according to the Journal of Investigative Dermatology, women over the age of 40 have a “greasy” odor due to double the amount of 2-Noneal and higher amounts of Omega 7s and lipid peroxides. Don’t worry about what those things are, just worry that they freakin’ exist! Why God? Why?…

Anyway, this research inspired Fragrance designer Harvey Prince to team up with Rutger University Scientists to formulate an “anti-aging” perfume that supposedly masks your older smell with younger scents to make a women smell younger. Hmmmm… I don’t know if I’m annoyed right now or thankful that a “man” is behind all this..

I can’t believe what women have to go through to be viewed as “appealing” in today’s world..

The team of scientists tested 5 different age groups of men and their reaction to certain scents such as vanilla, rose, fruits, vegetables and lavender. They were also asked to describe the scents with descriptions like erotic, playful and comfort.

The conclusion was that Grapefruit and apple scents were linked to a younger age group, while rose (one of my favorite smells!) was linked to being old!!! I love Rose… no wonder I get hit on by 70 + men all the time.

I guess I’ll be eating, bathing and wearing grapefruit from now on.

The fragrance is named AGELESS FANTASY and will be launched in Europe. It will combine the scents of pink grapefruit, pomegranate, jasmine, mango and other soft musks.  The claim is that this fragrance will “significantly” have an age-lowering effect on a woman.

Once again.. I appreciate the science and hard work, but was this study really necessary? Can we do a study on old men smell? Can we create a fragrance that lowers men’s shallow ways of thinking?

Sorry, feminist Ghada came out but I just feel that women are constantly under too much pressure to look ageless and flawless and now we have to smell younger too?

I would love to hear your thoughts Ladies & Gents…

Love,

Ghada